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Att wireless business plans4/17/2023 But the plan's $50 price for one line of service – plus its support for 5G speeds – helps to position the plan against AT&T's rivals.įor example, Verizon's cheapest unlimited plan with 5G costs $70 per month for one line of service. The representative suggested that AT&T's other, more expensive unlimited plans – which support services including hotspot tethering – might be more attractive to families.īroadly, AT&T's new "Value Plus Plan" represents an attempt by the operator to further segment its pricing to appeal to all types of customers. "This new value plan is meant to serve those customers looking for a basic entry level unlimited plan." "We have research that suggests an increase in market demand for access to a lower price point for unlimited postpaid, particularly for single lines and customers who prefer to bring their own devices," explained an AT&T representative in response to questions from Light Reading on the new plan. Nonetheless, AT&T touted demand for the offering. "I don't expect a response from AT&T's competitors." Wave7 closely tracks promotions and pricing in the US wireless industry. I think it is intended for customers who bring their own device and use a lot of mobile data, without caring about hotspot usage," wrote analyst Jeff Moore of Wave7 Research in response to questions from Light Reading on the topic, noting that AT&T's new plan does not support hotspot services. "This is a new, no-frills unlimited plan from AT&T. Some analysts believe that AT&T's new unlimited service plan won't cause the company's rivals too much worry. That's noteworthy considering the US wireless industry is heading into a year that's expected to be incredibly competitive for a mostly saturated smartphone market. The carrier's new "Value Plus Plan" is also less expensive than similar offerings from AT&T rivals Verizon and T-Mobile. AT&T introduced a new unlimited data plan with 5G services that's cheaper than the carrier's other unlimited offerings.
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